Spain’s Mallorca ‘See you soon’ campaign to reinforce stay at home message to defeat coronavirus

OBJECTIVE: The island administration said the aim was to underline the importance of “personal effort to come out of the global health crisis as soon as possible.” CREDIT: Consell de Mallorca Twitter @ConselldeMca

‘SEE you soon’, is the positive message at the centre of a new Consell de Mallorca social media campaign focused on the island’s main tourist markets to reinforce the importance of people staying at home to defeat the coronavirus pandemic.
The island government said the aim was to “stress the importance of citizens’ personal effort to come out of the global health crisis as soon as possible.”
The campaign features an imaginary conversation on Whatsapp between a metaphorical Mallorca and someone who the Consell said “could be anyone of the millions of tourists who visit the island every year.
The island administration described the initiative as “a communication tool for supporting the tourism sector through an action which reinforces the Mallorca brand among the main markets, to have a presence during these weeks of uncertainty.”

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Written by

Cathy Elelman

Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.

Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.

Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.

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