Algarve launches online tourism campaign to urge Portuguese nationals to ‘stay home’ and ‘come back’ after crisis

Maybe it's the best time to book.

Algarve Tourism Board (RTA) has launched an online video campaign to encourage Portuguese nationals to ‘stay home’ as coronavirus continues to spread, and ‘come back later,’ after the crisis, to enjoy the region.

The voice over on the video being promoted on social media urges people to ‘postpone your holidays, but not your heart,’ adding that ‘the Algarve will always be here.’

https://www.facebook.com/VisitAlgarve/videos/235295067519968/?v=235295067519968

The video is entitled ‘Lembra-te de mim. Algarve’ (Remember me. Algarve), features archive footage to showcase what Algarve has to offer.

It will be pushed through social media advertising, YouTube and commercials, and was created by New Light Pictures with narration by Algarvian actor João de Brito.

Neither charged for their services.

Portugal Resident recently reported that the Algarve tourism board (RTA) and tourism association (ATA) had also launched a campaign ‘Yesterday, like today, we are here to help,’ to provide support to small and medium-sized companies in the regional tourism sector.

 

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Written by

Tara Rippin

Tara Rippin is a reporter for Spain’s largest English-speaking newspaper, Euro Weekly News, and is responsible for the Costa Blanca region.
She has been in journalism for more than 20 years, having worked for local newspapers in the Midlands, UK, before relocating to Spain in 1990.
Since arriving, the mother-of-one has made her home on the Costa Blanca, while spending 18 months at the EWN head office in Fuengirola on the Costa del Sol.
She loves being part of a community that has a wonderful expat and Spanish mix, and strives to bring the latest and most relevant news to EWN’s loyal and valued readers.

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