WATCH: Capital of Spain’s Mallorca not giving up on 2020 tourism campaign

OPTIMISM: “And when this is over, we are your destination to start”, is the message from Palma. CREDIT: Palma Youtube

MALLORCA capital Palma is not giving up on the 2020 tourism campaign.
The city’s Tourism Foundation has released a new video to promote the local beaches with the upbeat message, “and when this is over, we are your destination to start.”
Ever since the State of Alarm came into force the foundation has been focusing its communications and social media posts on giving out useful information on how to manage the crisis situation and insisting on the importance of staying at home to stop the spread of coronavirus.
But at the same time, it is dealing with the emergency situation with a touch of optimism, sharing images of some of the Playa de Palma’s best loved locations and ideas for the times to look forward to.
Palma Tourism is planning a remodelling of the beach area this year with a view to improving its appeal as a visitor destination.
Tourism, Health and Consumer councillor Elena Navarro described the plans as “a grand public-private collaboration designed to improve the quality of this area, improving infrastructure, the leisure-sport offer, promoting sustainability, public spirit and a strong commitment to family tourism.”

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Written by

Cathy Elelman

Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.

Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.

Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.

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