By Tony Winterburn • 23 May 2020 • 8:12
Photo of the town of Enix in Almeria.
Credit: Google maps - Juan Mena.
THE idea to save the large unsold wine stocks came from the Swiss, their wine producers had asked the government to hand over almost £10m in state aid so they could turn unsold quality appellation wine into cheap plonk.
The package was agreed upon, Swiss wineries will receive 10 million Swiss francs (£8.5m) of government funds to repackage thousands of quality bottles unsold after restaurants and bars remained shut for two months in the Alpine nation, leading to a 40 per cent drop in sales, according to a producer and this system would save millions of litres of unsold wine in Spain.
In what is seen as a boon for wine buffs, wines that have received the coveted ‘controlled designation of origin’ (appellation d’origine contrôlée (AOC)) designation – some of which can sell for hundreds of pounds – will now be on sale for a fraction of that price starting from June 1. A worrying trend for the global wine industry is that Millenials are turning to liqueurs and the new generation of drinkers are favouring cocktails and shots.
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