Beach Bar Owners and Sports Hire Companies Want Better Tourist Services in Spain by Creating the Costa Blanca Beaches Business Association

BUSINESS owners linked to Spain’s Costa Blanca beaches have come together to form a brand new group to campaign on their behalf and to improve services for tourists.
A variety of outlets representing groups like beach bars, equipment hire, and sports activities have created the Costa Blanca Beaches Business Association, which covers the whole of the region.
The main objectives are to represent the interests of its members, and also to help maintain a high quality of service to the millions of tourists that normally enjoy the beaches of Alicante Province every year.
With changed circumstances caused by the coronavirus pandemic, the association aims to ensure the health and safety of anybody using the services of their members.
The crisis has brought tough times to anybody involved in beach businesses, with the lucrative Easter and May Day holiday periods passing by with no income due to Spain’s State of Alarm emergency measures.
The group is now looking forward to a shorter summer season and the return of international visitors, though they fully admit that numbers are going to be well down from July onwards on any normal year for the Costa Blanca beach areas.
Association members say they want any form of close cooperation and discussions with any relevant local groups including councils and business groups to work on joint programmes and initiatives to make sure that the beach hospitality and hire services manage to survive over the next few months, whilst keeping everybody safe.
A regular issue is that of unlicensed traders selling food and goods to unsuspecting tourists, and the new business association wants to make sure that its members do not suffer from unfair competition.
The new group has chosen Vicente Frasquet Vidal as its president, and will make proposals to the Valencian government and local municipalities over a variety of ideas to promote beach tourism to attract more visitors to the Costa Blanca.