By Cathy Elelman • 01 July 2020 • 17:47
TARGETS: The Almeria Tourism deputy explained the campaign is aimed at direct users of the portal and travel agencies
CREDIT: Diputacion de Almeria
THE provincial council has teamed up with online travel portal Logitravel to promote the Costa Almeria as a safe holiday destination to national and international tourists.
Diputacion de Almeria Tourism deputy Fernando Gimenez explained the promotion is aimed at both direct users of the portal and at the some 800 travel agencies around Spain for which it provides a service.
The ‘traveltool’ will provide agencies with information about the destination so they can sell it to their customers. This will be backed up by mailings and newsletters.
The campaign also includes advertising on the portal’s main page and highest visibility sections, and a dedicated page about Almeria with up-to-date information on the products, segments and possibilities which the destination offers.
The Tourism deputy described the hook up with Logitravel as “one of the most important promotional actions to continue supporting and strengthening a vital sector for the province.”
Logitravel has a presence in nine markets, including Spain, France, Germany, Italy, Portugal and the UK.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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