By John Smith •
Published: 01 Jul 2020 • 12:10
Costa del Sol the holiday destination
Credit: Hernán Piñera flickr
TOURIST offices, Councils and Hospitality Groups have been waiting with bated breath to see how potential overseas visitors would react to the opening of borders and the possibility of flying to Spain.
The good news is that according to Turismo Costa del Sol, the #ViveCostaDelSol campaign which started less than two weeks ago has already attracted 14 million views and 3,000 direct bookings have been received on the site.
This, when coupled with information from the same source that flight searches for travel from the UK to Malaga Airport has increased by 177 per cent whilst enquiries from other European countries are up by 70 per cent shows that the Costa del Sol is well and truly back on the tourist map!
With so many people out of work during the lockdown, this is very positive news for the local economy as tourists require services from hotels, bars, restaurants and with the emergence of both the Marenostrum Festival in Fuengirola and Starlite in Marbella, albeit in reduced format, there will be even more work available.
Research from Turismo Costa del Sol indicates that although airlines have restricted and rolled up flights, there are still 2.84 million seats likely to be available for travellers to Malaga Airport during July, August and September.
With new and upgraded hotels, plenty of golf courses and special offers, whilst this summer may not be the best on record, it certainly looks as if the Costa del Sol will be a top tourist hot spot.
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Married to Ophelia in Gibraltar in 1978, John has spent much of his life travelling on security print and minting business and visited every continent except Antarctica.
Having retired several years ago, the couple moved to their house in Estepona and John became a regular news writer for the EWN Media Group taking particular interest in Finance, Gibraltar and Costa del Sol Social Scene.
Currently he is acting as Editorial Consultant for the paper helping to shape its future development.
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