By Cathy Elelman •
Published: 03 Jul 2020 • 16:57
EMPHASIS: The council said the campaign is all about communicating a message of safety and the major effort by Vera’s tourism sector to deal with the Covid-19 situation
CREDIT: Ayuntamiento de Vera
VERA is aiming to woo tourists this summer with the promise of a quality, safe holiday destination.
‘In confidence, Vera”, is the slogan for the council’s new tourism campaign, which the local authority said is all about showing potential visitors the care which the local tourism sector has taken to deal with the Covid-19 pandemic situation.
Commenting at the official presentation of the campaign on Friday, Vera Tourism councillor Catiano Soriana said it had been designed to put out a message of safety “in a friendly way”, showing how all the different tourism sector agents have been involved in a major effort to be in a position to offer quality services in which visitors can trust.
The councillor also highlighted the emphasis on being able to enjoy the small things “which we missed so much during lockdown”, like taking a dip in a pool, jumping into the sea or enjoying a cool beer by the shore of the Mediterranean.
Vera Mayor Jose Carmelo Jorge Blanco explained the campaign makes up part of the municipal administration’s Economic Reactivation Plan to deal with the major crisis created by the coronavirus pandemic and to meet “the real needs of the locality’s population and businesses.”
The tourism campaign involves an ambitious, national, regional and provincial level advertising plan, which includes ads on buses running on four inter-urban routes in Madrid, and ad slots on Andalucia TV and radio. In addition the council is running a major online promotional campaign.
Also on Friday, Vera officially received the regional government’s ‘Andalucia Segura’ recognition for the municipal beaches.
Junta de Andalucia Tourism delegate in Almeria, Jose Luis Delgado Valdivia, took the opportunity of the campaign unveiling to present the local authority with the distinction.
He underlined what he said was the effort made by the council and the municipality’s commitment to putting in place procedures to prevent Covid-19 infection and to give beach-goers confidence that Vera Playa is a safe destination.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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