New social media campaign to promote tourism in Axarquia

José Juan Jiménez signs contract with AcciónMK company Credit: Twitter

THE President of the Commonwealth of Municipalities of the Axarquia, José Juan Jiménez has signed the service contract with the manager of the AcciónMK company, Manuela Aránega, who will be in charge of the promotion campaign “Axarquía Costa del Sol, ganas de verte” through social networks. This will last until December 31 with the aim of attracting new visitors to the region.
The social media management project is based on the creation of a ‘turismo axarquiacostadelsol’ profile on Facebook, Twitter, Instagram and Youtube. In addition to publications, weekly content will be generated and a bi-monthly contest will be organised to boost social networks with the aim of reaching a wider audience.
The objective is to relaunch the Axarquia destination with half a dozen actions that affect the excellence of the region, the quality of its services and the safety of this vacation destination in the face of the pandemic.

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Damon Mitchell

From the interviewed to the interviewer

As frontman of a rock band Damon used to court the British press, now he lives the quiet life in Spain and seeks to get to the heart of the community, scoring exclusive interviews with ex-pats about their successes and struggles during their new life in the sun.

Originally from Scotland but based on the coast for the last three years, Damon strives to bring the most heartfelt news stories from the spanish costas to the Euro Weekly News.

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