By Damon Mitchell • 17 July 2020 • 11:37
100 per cent electric Nissan Ariya debuted at digital event in Yokohama.
NISSAN has unveiled the all-new Ariya. As the company’s first all-electric crossover SUV, the Ariya opens a new chapter for the Nissan brand and embodies the company’s vision: enriching people’s lives.
Representing the pinnacle of Nissan’s technologies and design, the 100 per cent electric Nissan Ariya debuted during a digital event in Yokohama. The model is a major step in Nissan’s transformation as the company refocuses on key strengths, including electrified vehicles and SUVs.
“We created the Nissan Ariya as an answer to the aspirations and practical needs of today’s customers,” said Nissan CEO Makoto Uchida. “Combining our strengths in EVs and crossovers, it’s a showcase for Nissan’s new era of excitement and design.”
The Ariya sets the pace for Nissan’s plan to roll out 12 new models in 18 months. The all-new crossover demonstrates Nissan’s commitment to meeting customer demand for new electrified, autonomous and connected technologies.
The Nissan Ariya sports Nissan’s new logo, which also made its world premiere. Symbolising the company’s dedication to keep innovating for new generations of customers, it will adorn coming Nissan models as they’re introduced or refreshed.
The new logo looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation. The company name remains at the centre of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.
“The Nissan Ariya opens a new chapter in our history as we begin our journey of transformation in our business, in our products, and in our culture,” Uchida said. “It defines what matters to Nissan, represents what we stand for, and embodies the essence of who we are: a passionate, innovative challenger.”
Share this story
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our
From the interviewed to the interviewer
As frontman of a rock band Damon used to court the British press, now he lives the quiet life in Spain and seeks to get to the heart of the community, scoring exclusive interviews with ex-pats about their successes and struggles during their new life in the sun.
Originally from Scotland but based on the coast for the last three years, Damon strives to bring the most heartfelt news stories from the spanish costas to the Euro Weekly News.
Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page www.facebook.com/EuroWeeklyNews
Your email address will not be published. Required fields are marked *
Downlaod our media pack in either English or Spanish.