By Rebecca Ann Hughes • 21 July 2020 • 15:22
Social media celebrity Chiara Ferragni has been credited with encouraging young people in Italy to visit Florence’s Uffizi gallery.
After the influencer’s visit to the famed museum, visitor numbers, particularly of young people, apparently soared. The Uffizi reported a 27% rise in young people visiting over the weekend.
Nicknamed the “Chiara Ferragni effect”, the Uffizi gallery saw itself trending on Instagram and Twitter. The gallery says it had 3,600 visitors under 25 visiting from Friday to Sunday.
Share this story
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our
Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page www.facebook.com/EuroWeeklyNews
Your email address will not be published. Required fields are marked *
Download our media pack in either English or Spanish.