Costa Blanca Gives Up on British Tourism and Turns to a Different Market

CHANGED TACTICS: Benidorm looks towards Spanish market. Credit: Shutterstock

The coronavirus crisis and the recurring outbreaks across Spain have caused the UK to enforce a mandatory 2-week quarantine for British travellers returning from Spain. This means cancelled flights and a dire situation for Costa Blanca as it gives up on British Tourism and turns to a different market.
Benidorm is one of the destinations in Costa Blanca who feels this struggle the most. Renowned for its busy nightlife and bustling Brits, Benidorm is eerily quiet in comparison to a typical weekend in August. This municipality regularly survives on the income that foreign tourists bring. Nevertheless, due to restrictions, British tourists have decided not to travel outside their country. For this reason, the hoteliers of the city are now trying their luck with a different market and they try to attract the attention of the national public.
Just as Boris Johnson announced the quarantine measures, hotels in Benidorm lost around 300,000 hotel reservations, causing occupation rates to drop from 50% to 30%. Therefore, many business owners are quickly trying to change tactic and attract the national Spanish market.
One of the measures that they have adopted to bring in the Spanish market to Costa Blanca is to offer discounts. These discounts are directed at large families and medical staff. One Spanish tourist has noted, “it has been much cheaper to come this year than others, you can tell things have changed”.

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Written by

Laura Taylor

Laura Taylor is a graduate from the University of Leeds. At university, she obtained a Bachelors in Communication and Media, as well as a Masters in International Relations.
She is half British and half Spanish and resides in Malaga. Her focus when writing news typically encompasses national Spanish news and local news from the Costa del Sol.

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    • Paul

      02 August 2020 • 20:47

      Imaginary outbreaks for a pretend pandemic, mask wearing sheeple still don’t realize they are living under tyranny and the governments want you dead. By 2030 the sheeple herd to be culled down to 500M by acts of democide.

    • Swervester74

      03 August 2020 • 18:29

      Good luck. Just shows how the British have been getting ripped off for years. Benidorm is not cheap and there are far more classy places to go for the same money. Blackpool with sunshine. Adiós.


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