By Cathy Elelman • 14 August 2020 • 17:31
CENTRAL THEME: Mallorca’s culture is one of the main features of the co-marketing campaign
CREDIT: Consell de Mallorca
CULTURE and the great outdoors are highlighted as the key selling points in the latest Mallorca government campaign aimed at the island’s main tourism markets.
The marketing initiative is the Consell’s second co-marketing campaign, and sees the Mallorca Tourism Foundation collaborating with online firm Logitravel to target the British and Spanish visitor markets.
The total investment in the promotion is more than €410,000, of which nearly €260,000 is aimed at national tourism and just under €150,000 at the British market.
The tourism foundation is contributing just short of a third of the funding.
The island administration said the campaign includes publicity via video and images on different online platforms, digital magazines and social media, and will run from now until October.
At the beginning of August the Consell announced its first co-marketing campaign with the private sector: an agreement with the travel division of Barcelo Avoris, B The Travel Band.
The administration said the objective of the collaborations is to encourage sales of trips to the island among its principal markets, which as well as the UK and Spain are Germany, France and Russia.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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