La Tomatina goes virtual with the #TomatinaChallenge as Buñol City Council keeps the cancelled festivities alive

LA TOMATINA: Fruit flinging fun in Buñol. CREDIT: Shutterstock

Covid-19 may have prevented another event from taking place but La Tomatina is set to live on, albeit in slight different circumstance, as the festival goes virtual.

THE wonderful sights, sounds and memories of La Tomatina will be virtual created this year as the has challenged residents, and people of over the world, to send videos of them throwing tomatoes.

MAYHEM: The streets of Buñol turn red for the annual La Tomatina Festival, but not this year. CREDIT: Flickr/ AP

Using the hashtag #TomatinaChallenge, the Buñol City Council has created a new piece of history for the festival, which is celebrating its 75th anniversary on August 26, by challenging people to record a short (horizontal) video of themselves “receiving a shot from a tomato, spilling tomato, or anything that arises from the imagination, “to celebrate the Virtual Tomatina,” read a statement issued by the council.

FESTIVAL: Cancelled, but only in real life, as La Tomatina goes virtual. CREDIT: flydime/ Flickr

“We Buñolenses want our party, we have love for our traditions, for our parties and in this way we can all participate in this edition as well,” explained the Mayor of Tourism-Tomatina, María Vallés.

Participants must post their video on social networks with the hashtag #TomatinaChallenge, and send it to the email

Among all the videos, 10 double tickets and 10 cups will be raffled for Tomatina 2021.

Written by

Matthew Roscoe

Originally from the UK, Matthew is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at