Young influencers ambassadors for face mask campaign

HIGH-VISIBILITY: The five young people all have big followings on social media. CREDIT: Ayuntamiento de Adra

YOUNG Adra influencers are acting as ambassadors for an online council campaign to get the public to wear face masks and to follow health authority measures aimed at combatting Covid-19.
The five youngsters all have a big following on social media, and the local authority hopes that with them on board for the “Adra con mascarilla” initiative the message will get through to people of their age in particular.

CREDIT: Ayuntamiento de Adra

Speaking at the campaign presentation on Friday Adra Mayor Manuel Cortes expressed the administration’s gratitude to the young influencers for their involvement, describing them as “the most prominent people in our town on social media.
They include Miss Planet International España 2020 Maria Benavides, who will going to Cambodia in the autumn to compete in the environmentally themed beauty pageant.
Cortes called on all residents to “pay attention to each and every one of the administrations’ and health organisations’ recommendations”, reminding the public that everyone needs to do their bit to help prevent the spread of the virus.
The Adra campaign, run through Facebook and Instagram, aims to raise awareness about the correct use of masks by encouraging locals to post a snap of themselves sporting a mask with the hashtag #Adraconmascarilla so it gets to as wide an audience as possible.
The council estimates that the initial reach will be somewhere in the region of 70,000 people from being put on the influencers’ and the administrations’ pages.
The campaign will run until September 6.

Author badge placeholder
Written by

Cathy Elelman

Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.

Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.

Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.

Share your story with us by emailing, by calling +34 951 38 61 61 or by messaging our Facebook page