Little Heroes campaign has been launched in Murcia

Little Heroes campaign has been launched in Murcia

LITTLE HEROES: Murcia launch video campaign where children are superheroes. CREDIT: AytoMurcia

The “Little Heroes” of Murcia have been thanked and praised in a video campaign which has been launched to raise awareness of Covid-19 safety measures in Murcia.

IT has been a very odd year for everyone; however, it has been extremely strange for children.
During the lockdown here in Spain, children were prevented from leaving the house for weeks and from socialising with their friends.
Zoom calls, Joe Wicks workouts and creative artistic activities were relied upon before things started to return to what has been called the “new normal”.
However, this new normal has meant many children have had to wear masks, have not been able to play in their favourite playgrounds and have had to try to embrace a completely different world to the one they enjoyed last year.
Children are very resilient so the differences may not have been too inconvenient for some, but to others, the change has been quite traumatic.
Well, Murcia City Council has thanked the “Little Heroes” for respecting the new rules, especially ones placed on them when using the municipality parks, playgrounds and gardens.
A video campaign has been launched by the Murcian Council which shows the children as superheroes who have a mission to protect everyone in the world, especially those they love the most.
The Murcia City Council, through the Department of Urban Development and Modernisation of the Administration led by José Guillén, has launched the campaign to thank all the children for their involvement and responsibility against Covid-19.
Through this action, the City Council aims to raise awareness and remind people of the rules for proper use in more than 600 children’s play areas in the municipality.

“We thank all children and families for their responsibility in this situation, since raising awareness in the youth is essential to overcome this health crisis. The children are learning new ways of communicating, acting and socialising, and we want to convey a message of gratitude and hope, since they are an example for the whole of society,” explained José Guillén.
It is apparent that Murcia City Council feels that there is a need to include the children in these changes and they have created a fun way to do so through this campaign.
We will see if getting the children on board will be a good strategy to ease people into this “new normal” way of life.
The video campaign complements actions already being carried out on different social media platforms, websites and in the media.
The messages and videos are to inform all residents about the need to comply with the safety standards and call for responsibility.
Mask holders and masks for the little heroes are also being distributed throughout the week at the parks and gardens of the municipality.
The Murcia City Council has deployed intensive daily disinfection in the municipality’s playgrounds and dog parks.
The City Council’s information campaign in all the playgrounds of the municipality, which are open to Murcian families under all safety and hygiene protocols, includes information signs that indicate the capacity of each space, depending on the size of the park, and the safety distance, among other indications.
The use of a mask is mandatory for people over 6 years old and the capacity of these spaces is limited.
José Guillén spoke about the dog parks, “These spaces become sensitive places in which it is a priority to maximise maintenance, care and hygiene and safety conditions.
The new posters will offer all the information that neighbors need so that their animals are in perfect condition and can enjoy the outdoors without any risk.”
The City Council has also disinfected the streets, street lamps and urban furniture of the entire municipality which consists of more than 12,000 spread throughout the municipality.
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Written by

Matthew Roscoe

Originally from the UK, Matthew is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at