By John Smith • 24 September 2020 • 16:21
AS sponsors of Helsinki Pride, Burger King released a poster showing their mascot in an amorous clinch kissing McDonald’s Ronald McDonald. Their heads are combined within a heart shape together with the message “Love Conquers All” and a rainbow flag.
This was a light hearted way of promoting the burger chain across Finland but also suggesting that whilst you can be competitors you can also be friends.
“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor.
“But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, said Burger King Finland’s brand manager Kaisa Kasila.
Some thought that this may have gone a bit too far but the promotion was backed by many and there appears to have been no complaints from McDonald’s.
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Married to Ophelia in Gibraltar in 1978, John has spent much of his life travelling on security print and minting business and visited every continent except Antarctica.
Having retired several years ago, the couple moved to their house in Estepona and John became a regular news writer for the EWN Media Group taking particular interest in Finance, Gibraltar and Costa del Sol Social Scene.
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