Mallorca opening communication agencies in main tourism market nations

NEW NORMAL: The Mallorca Tourism councillor said safety is going to be a key issue for any destination from now on. CREDIT: Andreu Serra Martinez Facebook

MALLORCA is opening communication agencies for its main tourism market nations which will serve as what the administration’s Tourism councillor described as “small branches” of the island.
Andreu Serra said the offices will be for the German, British, Scandinavian and national markets.
The aim, he explained, is “to generate direct dialogue in the four main markets”, and to work with the sector on a strategic tourism strategy which is “everyone’s.”
Serra revealed the agency plans at the “Tourism quality, a necessary alternative” event last Friday organised by the ESERP business school Essentially Mallorca, a private organisation seeking to reposition the island internationally as a luxury destination.
The island’s Tourism councillor made the point that even before the pandemic the Mallorca Tourism Foundation was setting out a road map for the future based on tourism of a higher quality, which values a luxury product, excellence, safety and sustainability.
Commenting on Mallorca as a safe destination, Serra referred to the Mallorca Tourism Foundation’s plans to stage a safe tourism forum at the end of this month with the island at the centre of work on planning for safety at airports, in the tourism chain, as well as in technology.
Serra said he believed safety is going to be a key issue for any tourist destination from now on, and that to reactivate the sector “we have to be a pioneer destination and leading the way in tourism intelligence and health safety.”
He also talked about other potentially strong visitor markets for Mallorca, like France and Italy, and the need to attract more visitors from Scandinavia.
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Written by

Cathy Elelman

Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.

Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.

Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.

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