Spain seeking to boost international image to encourage tourists in 2021

SPAIN seeking to boost international image to encourage tourists in 2021 by highlighting the country’s diversity.

In a bid to improve Spain’s reputation ahead of next summer, the Spanish Foreign Ministry has launched a special project to analyze Spain’s defining features and characteristics. A group of ten experts, made up of researchers, sociologists and political scientists will focus on Spain’s linguistic, gastronomical and cultural diversity and use this as a selling point.

Spain’s tourism industry has suffered a terrible blow this summer season, with people unable to travel from countries that traditionally provide the largest number of tourists, such as Germany and the UK.

Foreign Minister Arancha González Laya explained on Monday to Europa Press that if Spain can learn how to use it’s diversity as a selling point, it could not only improve Spain’s international image, but may also inspire other nations facing the same challenges.

The Foreign Ministry is aiming to have the project completed by the end of the year.


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Written by

Sarah Keane

Former teacher and health services manager with a Degree in English, Sarah moved to Spain from Southern Ireland with her husband, who runs his own car rental business, in 2019. She is now enjoying a completely different pace and quality of life on the Costa Blanca South, with wonderful Spanish and expat friends in Cabo Roig. Sarah began working with Euro Weekly News in 2020 and loves nothing more than bringing all the latest national and international news to her local community.