By Matthew Roscoe • 14 October 2020 • 13:43
AN elderly woman is shown giving the middle finger to non-mask wearers in a Berlin tourism campaign.
The tourism campaign has been launched in the German city of Berlin to highlight the importance of people wearing their Covid-19 masks and protecting the elderly.
The middle finger waving woman appears in the ad with the words “The raised index finger for all those without a mask”.
The Berlin tourism campaign that gives the middle finger to non-mask wearers has already proved dividing in its response as it makes the rounds across social media platforms.
Spokesman for Visit Berlin, Christian Tänzler, defended the campaign when speaking to the BBC: “Most Berliners and our guests respect and follow the corona rules but some people don’t. These people risk the lives of older people and people from the at-risk community”.
“We wanted to give attention to this problem. For this reason we have chosen this provocative motif.”
However, editor-in-chief of Berlin’s Der Tagesspiegel newspaper, Lorenz Maroldt, said: “I think the ad is in a way ‘classic Berlin’ and would work out well without the dysfunctional corona-politics of the Senate as a contrast to it.”
“The Senate seem to think that insulting people is more successful than strict, clear rules with efficient controls. They failed with that completely.”
Some people were quick to point out the glaring mistake of the Berlin tourism campaign, which stated the words “index finger” in the text, with the woman brandishing her middle finger in the picture.
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Originally from the UK, Matthew is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at [email protected]
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