By Matthew Roscoe • 22 October 2020 • 15:54
CREDIT: Photo by Rachit Tank on Unsplash
FACEBOOK Inc confirms that its popular messaging app, WhatsApp, would start to offer in-app purchases.
The social media giants, who also own Instagram, bought Whatsapp in 2014 for $19 billion and has been looking for ways to boost its revenue after experiencing slow monetisation growth.
The company owned by Mark Zuckerburg is looking to boost its revenue from the messaging app whilst trying to fuse together its e-commerce infrastructure across the entire company.
Facebook Shops launched in May and the world’s biggest social media company has been looking to unify its shopping experience across its platforms with Whatsapp set to enable businesses to sell products via the Facebook integrated software and hosting service.
According to WhatsApp’s chief operating officer, Matt Idema, the shopping tool would start rolling out this year and would offer the hosting service for free to try to draw new paying customers to its enterprise tools.
Idema said: “More than 175 million people interact with a business each day on WhatsApp.
“The revenue is small today, by comparison to Facebook at large, but we think the opportunity is pretty big,” he concluded.
However, it is worth noting that, according to Idema, these chats with businesses are not protected by the Whatsapp end-to-end encryption currently offered in the free, non-business version.
Thank you for taking the time to read this news article “Facebook confirms WhatsApp to offer in-app purchases”. For more UK daily news, Spanish daily news and Global news stories, visit the Euro Weekly News home page.
Euro Weekly News is delighted to continue be able to bring you a range of News from around Spain in English and Global News live as it happens.
Euro Weekly News doesn’t cost you anything but your internet connection. Whether it’s bringing you the local Spanish news or the International news today, we’ve got you covered!
Euro Weekly News, the leading free local and national newspaper in Spain, the people’s paper, we lead others follow!
Share this story
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our
Originally from the UK, Matthew is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at [email protected]
Your email address will not be published. Required fields are marked *
Download our media pack in either English or Spanish.