Local hotels attracted to the Benidorm Resort scheme

SOME Benidorm hotels could close their dining rooms to encourage clients to eat in local restaurants, cafeterias and bars.
Last month the ABRECA and COBRECA associations – which both represent Benidorm’s bars and restaurants – together with two holiday letting firms, launched Benidorm Resort.
The offer gives the option of accommodation only, accommodation with breakfast and either demi-pension or full board with meals taken at a bar, restaurant or cafeteria belonging to ABRECA or COBRECA.
This accommodation-plus-meals deal was a first for Europe, ABRECA’s Alex Fratini said at the time.
Roughly 50 restaurants, cafeterias and bars are now participating in the initiative, which is attracting the attention of Benidorm hoteliers.
Hotel Centro Mar has already joined the scheme, together with two more tourist accommodation firms and a travel agency.
COBRECA president Pablo Gonzalez explained to the local Spanish media that although many of its hotels might be closed, Benidorm was still ready to receive clients throughout the winter.
Gonzalez nevertheless admitted that the immediate situation was “complicated” owing to the large number of autonomous regions that have closed their perimeters, but the Benidorm Resort offer remains unchanged.
There is also the possibility of catering to regional tourism, thanks to the  Bono Viatge Comunitat Valenciana vouchers that the Generalitat has introduced to provide Valencian Community residents with discounts on accommodation within the region while helping the tourist industry to weather the economic crisis created by the coronavirus pandemic.

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