By Matthew Roscoe • 08 November 2020 • 20:50
L’Oréal does a deal with Google for virtual make-up as they look for innovative ways to continue business through tough COVID lockdowns and restrictions.
The deal will encourage shoppers searching for cosmetics on Google to try them on virtually via technology designed by ModiFace, a Canadian augmented reality specialist acquired by L’Oréal in 2018.
The French group has been looking to make up for lost store sales caused by coronavirus lockdowns by expanding online and has sped up some of its web initiatives as a result of the pandemic.
“There’s been an acceleration in all our partnerships due to COVID-19,” Digital chief, Lubomira Rochet said in an online presentation on Thursday, November 5.
The Google partnership will also extend to the US group’s YouTube video sharing platform, Rochet said.
People seeking lipsticks or eye shadows by L’Oréal brands, which include Lancome and Urban Decay, who come across their adverts on Google or YouTube can then try them online.
According to Rochet, L’Oréal, which already had a ModiFace partnership with social media site Facebook, has seen the usage of virtual make-up tools rise fivefold during COVID-19 lockdowns this year, and the conversion rate from an advert to purchase was three times higher with the try-on.
Thank you for taking the time to read this news article “L’Oréal does virtual make-up deal with Google”. For more UK daily news, Spanish daily news and Global news stories, visit the Euro Weekly News home page.
Euro Weekly News is delighted to continue be able to bring you a range of News from around Spain in English and Global News live as it happens.
Euro Weekly News doesn’t cost you anything but your internet connection. Whether it’s bringing you the local Spanish news or the International news today, we’ve got you covered!
Euro Weekly News, the leading free local and national newspaper in Spain, the people’s paper, we lead others follow!
Share this story
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our
Originally from the UK, Matthew is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at [email protected]
Your email address will not be published. Required fields are marked *
Download our media pack in either English or Spanish.