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Jay-Z in charge of brand strategy for major new cannabis company

By Matthew Roscoe • Published: 25 Nov 2020 • 16:32

US rapper Jay-Z has been named “chief visionary officer” of a major new cannabis company and is in charge of their brand strategy.

TPCO, which also boasts Jay-Z’s Roc Nation labelmates Rihanna and Meek Mill as shareholders, has hired the rap legend in the hopes he will be able to encourage other “leading artists and entertainers” to promote the Cannabis business, which is legal in several US states.

The entrepreneur, who recently launched a new brand of weed called Monogram, will also lead its investments in black and minority-owned cannabis firms and its initiatives to “rectify the wrongs” done when the drug was illegal.

The company said that would include helping people convicted of cannabis-related offences with training and job placements, which Jay-Z confirmed in a statement: “Although we know we can’t fully redeem the injustices created by the ‘war on drugs’, we can help shape a brighter and inclusive future,” he said.

“The brands we build will pave a new path forward for a legacy rooted in equity, access, and justice. We’re creating something people can trust and we’re investing in our future, our people, and our communities,” the 50-year-old concluded.

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Written by

Matthew Roscoe

Originally from the UK, Matthew is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at editorial@euroweeklynews.com.

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