By Tony Winterburn • 02 December 2020 • 11:49
Shop Banned From Running Adverts That Discourage Mask-Wearing.
A shop in Glastonbury has been banned from running unlawful adverts that discourage people from wearing face coverings. The shop, in Hemp in Avalon, was found to have broken advertising rules after someone noticed it was posting ads containing “misleading, irresponsible and harmful” information.
An ad in The Oracle, a local publication, was headed “Hemp in Avalon welcomes all customers, with or without a mask. The choice is yours”, the advertising watchdog said.
The Advertising Standards Authority (ASA) upheld complaints against the Somerset-based shop after it received two objections to its adverts. A post placed in the local publication The Oracle read: “Hemp in Avalon welcomes all customers, with or without a mask. The choice is yours.” The advert also had a photo of a shop mannequin wearing a face covering with the word “hoax” written on it.
Further text on the sign said wearing a mask is “dangerous to your health” and causes people to breathe back in their “own toxic waste”, a claim that is not supported by scientific evidence.
The ASA said a post on the advertiser’s Instagram account featured the same image and text, with additional text down the side saying: “Who’s the dummy?” The text accompanying the post stated: “Unmask yourselves and breath! … I was actually considering a 10% surcharge for cashless faceless transactions … Unmask yourself and realise That real eyes realise Real lies The plandemic The scamdamic The total hoax of Covid 19.”
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