Ryanair “Jab and Go” Ad Receives Over 1600 Complaints

The advertisement claimed that vaccines would allow international holidays as early as Easter - Image Source: Ryanair

RYANAIR’S recent controversial ad encouraging customers to “jab and go” to travel overseas has received over 1600 complaints from British viewers.

The Irish airline launched the UK ad campaign on Boxing Day, in which it encourages customers to book flights to continental Europe as it claims the vaccine will allow international travel by Easter time.

Britain’s Advertising and Standards Authority (ASA) says it has received over 1600 complaints from viewers, with many claiming Ryanair’s ad is inaccurate and insensitive to those who have struggled during the pandemic. It is currently investigating the campaign.

In the advertisement, which features a small bottle labeled “vaccine” alongside a syringe, and calls on customers to “book your Easter and Summer holidays today” as “Covid vaccines are coming”.

It says that “one million seats are on sale from £19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more so you can jab and go”.

According to the ASA, many viewers believed that Ryanair was misleading the public into believing that international holidays will be a viable option as early as Easter. Others claimed that the controversial budget airline was trivialising the pandemic, which has led to many deaths and widespread disruption to society and public mental health.

Ryanair claims that the ad is accurate, as there are now two vaccines being rolled out across the UK despite the country heading into a third national lockdown. In a statement, the Dublin-based company said: “Some critics wish to complain just for the sake of getting noticed when it is clear that vaccines will mean an end to Covid travel restrictions in mid-2021.”


Thank you for taking the time to read this news article “Ryanair “Jab and Go” Ad Receives Over 1600 Complaints”. For more UK daily news, Spanish daily news, and Global news stories, visit the Euro Weekly News home page.

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Written by

Oisin Sweeney

Oisin is an Irish writer based in Seville, the sunny capital of Andalucia. After starting his working life as a bookseller, he moved into journalism and cut his teeth as a reporter at one of Ireland's biggest news websites. Since joining Euro Weekly News in November, he has enjoyed covering the latest stories from Seville, Spain and further afield - with special interests in crime, cybersecurity, and European politics. Anyone who can pronounce his name first try gets a free cerveza...

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