How are Companies Transitioning from the Physical to the Digital Marketplace?

As the digital landscape changes and evolves, we are slowly witnessing a migration of businesses that once existed wholly in retail and commercial spaces onto digital platforms.

While some are making the full conversion to e-commerce sites, there are also many who are choosing to mix the two so they are able to appeal to both in-person and digital customers. Let’s take a closer look at some of the things that are being done to aid this transition between the two spaces.

Exclusive Online Products

When they first launch their e-commerce website and begin to trade, a brand will often offer much of the same stock as is in their physical store. However, this might not be enough to convert in-person customers into digital ones, or it might encourage those who find the site organically online to instead venture into the store instead of shopping online.

Therefore, it can often be a good idea for a company to include some exclusive online-only products that cannot be found in-store. These are a great way to drive traffic to the site and encourage people to buy here. This is a common tactic used by many in the fashion business, and it means that brands are often able to offer a wider selection of stock online compared to what they have on offer on their shop floor.

Special Deals

In addition to online-only products, many companies also have special deals that they are choosing to offer customers when they come to see them online. These could be as simple as a small 10% discount or it could be a lot more substantial.

For example, a site like works alongside many others to be able to provide unique deals that could be incredibly interesting to the right person. However, they are not readily available, and have to be sought out specifically by those who want to find a good deal online.

Many companies are therefore choosing to create partnerships that help to promote their online brands while potentially offering rewards at the same time. Not only will this help the company reach new audiences and new customers, but it also gives these customers an opportunity to get to know the brand. Incentives are often a great motivator for pushing sales, and a company needs to work out how they are going to be able to do this best when they have set up a digital marketplace to operate in.

Social Media

An established business should have a social media presence anyway in this day and age, but choosing to begin the transition to a digital marketplace gives you the opportunities which can be built upon thanks to social media. First and foremost, this is a great place to collect feedback on your products. Whether you have sent PR to influencers or you are getting an honest and organic review from a paying customer, it is a great chance for you to ascertain precisely what they think about your business.

However, social media can also be used to help drive potential customers to your store to make a purchase. Both Facebook and Instagram can be linked to shops, making purchases easier than ever before. If a customer is browsing your feed and sees something they like, they are able to add it to their basket and complete the transaction in just a few clicks. This is a lot more streamlined than if someone was to have to visit your store in person and find the right item. It is even a lot easier than having to visit a store online and track down the right product.

Improved Remote Working Support

Obviously, an online business is going to have a slightly different staff compared to a chain of retail units. Though many companies are still basing themselves in office companies for the time being, we are also seeing a greater shift towards flexible working arrangements that are seeing more and more people choosing to work from home.

There is no reason why someone is not able to conduct the vast majority of their workload from home if they have the right support in place, even at the most senior levels of the company. As they make the transition to the digital marketplace, many companies are also taking this opportunity to improve their infrastructure and provide an online workspace that can benefit their employees at every level.

Back-End Management

Finally, it is important to highlight the need for an improvement to the computer systems and infrastructure used by your staff regardless of whether they are helping with a digital store or a retail unit. Ideally, you want an integrated system that is able to support both aspects of the business – especially when it comes to stock management.

Having the right systems in place will make balancing the two halves of the business that bit easier to manage. You might have two separate teams between the retail and digital stores, but having the same software provides them with a common ground to communicate on. Getting these two teams to work together is going to be a very necessary move for the health and wellbeing of the business overall.

Begin to Make the Transition Today

Though there are many businesses that continue to flourish without going to digital spaces for purposes beyond marketing, there are many who are choosing to explore their options here. If you want to make the transition to begin trading in the online communities too, this expansion needs to be made with the same care and attention that you would give opening a new retail unit.

Trading online can be very different compared to selling person-to-person, and it will be a new discipline that you take the time to fully explore. This could be a whole new venture for your business, but it must be something that you approach with the right mindset. Start prepping your company to move towards the digital marketplace now.

FacebookTwitterRedditWhatsAppTelegramLinkedInEmailCopy Link
Go Back
Written by

Euro Weekly News Media

Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page


    Leave a comment

    Your email address will not be published. Required fields are marked *