By Laura Kemp • 20 May 2021 • 14:01
"Mijas, Safe Outdoor Destination" Summer Campaign. Image - Mijas Town Hall
New tourist campaign of the municipality under the slogan ‘Mijas, safe outdoor destination‘.
NEW tourist campaign of the municipality under the slogan ‘Mijas, safe outdoor destination’ announced by the mayor of Mijas, Josele González and the mayor of Tourism, José Carlos Martín, this morning, May 20, within the framework of Fitur 2021 in Madrid the new tourist campaign for the municipality under the slogan ‘Mijas, safe outdoor destination’. The event was also attended by the Tourism delegate of the Andalucian Government in Malaga, Nuria Rodríguez and the vice president of the Provincial Council, Juan Carlos Maldonado.
“Mijas is obliged to visit this edition of FITUR, which is undoubtedly different and which comes after the suspension of numerous tourist fairs in recent months due to the pandemic. In this edition we come precisely to transfer and value the Mijas brand within the Andalucia and Costa del Sol brand to differentiate it with this new campaign that highlights outdoor tourism, nature, ‘Sol y Playa’, routes through the mountains, the coastal path and the golf courses are the four fundamental pillars on which the municipality bases its 2021 promotional campaign aimed at a national and local public with a range of possibilities in open spaces, activities demanded by the public after the health crisis.
“Mijas has an offer that very few municipalities in the province of Malaga have, with 14 kilometres of exceptional beaches, our Sierra and the historical-artistic complex, which places us as a very competitive brand. Our destination is a city that is recommended, and that every year attracts more tourists from all corners, that is why we are holding meetings with tour operators to continue attracting more tourists, and promote the recovery of the sector.”
Martín stressed that “it is essential to convey to potential tourists, not only the benefits that are going to be found in Mijas but also the security since it is one of the municipalities in Spain that has been most involved in the guarantees against Covid-19 with certifications such as ‘Safe Tourism Certified’ as well as measures on its beaches such as cleaning bathrooms after each use, areas for the elderly, capacity control, hydroalcoholic gels along the coast as well as a long list of measures that they made Mijas one of the safest destinations in the country last season”.
In addition to the promotional video based on nature, the Mijas delegation has exhibited a second audiovisual material as a sample of what is being delivered to the tour operators and which consists of a virtual visit.
“We are aware that in this edition we are targeting, above all, national tourists but we are not closing the doors at the international level and we have already started a long-distance race to recover different markets. In this case, we are holding meetings with Asian tour operators to recover these visitors in the medium term. We cannot forget that one of the fundamental industries of Mijas is tourism and, from the town council, we are not going to skimp on efforts,” points out the councillor.
For his part, Rodríguez has pointed out that “Mijas is a complete destination where, in addition to this offer that is promoted in this edition linked to nature, we can find exquisite gastronomy and exceptional craftsmanship.” In the same vein, Maldonado has stressed that “sport is another of the city’s workhorses,” giving as an example “yesterday’s departure of the ‘Cycling Tour of Andalucia’ as well as outdoor sports.”
The mayor and the councillor for tourism continue with their meeting schedule to recover the tourist flow, not only in high season but also 365 days a year for which they also trust that the vaccination rate is as fast as possible. Both municipalities assure that “no Mijeño is going to be left behind in this crisis.”
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Originally from UK, Laura is based in Axarquia and is a writer for the Euro Weekly News covering news and features.
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