Hospitality in Marbella Seeks to Attract Local Customers

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HOSPITALITY IN Marbella seeks to attract local customers. Small and medium-sized businesses in Marbella and San Pedro Alcántara are looking for ways to attract local customers to reduce their dependence on tourists from abroad given the losses they have suffered especially last year due to mobility restrictions to prevent the spread of the coronavirus.
Entrepreneurs, mostly linked to commerce and hospitality, have so far offered discounts to local groups, measures to promote vehicle parking, especially in the urban centre of Marbella, or have boosted their gastronomic and leisure offers. The Association of the Small and Medium-sized Business of San Pedro Alcántara (Apymespa) will extend the Restaurant Week program to Marbella this year, which celebrates its third edition, through which some fifteen hospitality establishments in the municipality will offer dishes, tapas or special menus representative of the individual establishments participating.
The initiative, which ends today, June 6, in San Pedro after four days, will be implemented in Marbella between June 17 and 20. As reported by La Opinion de Malaga, Alberto Leal, owner of the Barbulla bar, one of the establishments participating in the initiative highlights, “We want to give visibility to our offer during these days and that people have a different reason to come. We are happy that it is expanding to Marbella because it is good for everyone. It is a good opportunity to come to our establishments and visit San Pedro Alcántara”.
In Marbella, the Association of Merchants and Professionals of the Old Town signed at the end of May a collaboration agreement to promote the sales of establishments in the area between the members of the Independent Association of Ampas de Marbella and San Pedro Alcántara, which has about 6,000 partners. The nearly one hundred establishments in the Old Town that have joined the ‘Making the City’ campaign offer customers who belong to the Ampas group discounts, bonuses or gifts with each purchase.
The president of the business group, Carola Herrero states that “Marbella families are very good clients. Either we all go together to move the city forward or we will not get out or we will get out much worse. If purchases are made online or outside of Marbella, you do not revert your wealth in the city”.

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Written by

Diane Burke

Diane is from Limerick, Ireland and has previously lived in Seville. Having graduated with a Masters in Journalism and Public Relations she has a keen interest in digital media. As well as her passion for news, she enjoys learning about human psychology, practising pilates and has a soft spot for tapas!


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