Dating Apps Partner With Government To Boost Vaccine Uptake

THE dating apps will provide bonuses, stickers and profile badges for vaccinated users as poll shows most dating adults support vaccination.

Partnership comes as recent YouGov poll shows 59 per cent of British adults would either prefer their date to be vaccinated or wouldn’t date an unvaccinated person

Leading dating brands including Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch have teamed up with the government to encourage their users to get Covid-19 vaccinations through a new campaign.

As of June 7, the dating apps will add new features to their apps and websites to support the government’s ‘every vaccination gives us hope’ campaign. The campaign aims to encourage younger people to get their vaccine in the second phase of the rollout, and join the millions who have already received their jabs.

The new features will allow users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated. Features will include vaccination badges and stickers to display on dating profiles, free “Super Likes” and other boost-type features.

Users will also start seeing adverts and banners for the ‘every vaccination gives us hope’ campaign.

Although providing vaccination status on these apps is optional, data has shown that people are more likely to date someone who has received a Covid-19 vaccination.

YouGov poll conducted last month showed that 31 per cent of adults would prefer to date someone who was vaccinated and a further 28 per cent would not date someone unless they had received the jab.

Vaccines Minister, Nadhim Zahawi said, “I am thrilled that we are partnering up with dating apps to boost vaccine uptake across the country. This is another incredible asset to our vaccination programme – the biggest and most successful in our history.

“The vaccine is our way out of this pandemic and we have made incredible progress so far with over three quarters of adults receiving at least one dose. I encourage everyone who is eligible to roll up their sleeves and get the jab, it could save your life and protect your loved ones,” he added.

Tinder members will be able to add a variety of stickers to their profile including “I’m Vaccinated” or “Vaccines Save Lives,” with Tinder giving those who support the campaign a free “Super Like” to help them stand out among potential matches. Tinder will also launch a “Vaccine Centre” with a suite of resources to educate and connect members with their nearest vaccination site.

James Preece, the UK’s top celebrity dating expert and dating coach, said, “There’s no doubt that dating has been different and somewhat difficult for many individuals over the last 13 months.

“Having the vaccine is one of the most important things people can do to keep themselves and others safe. The fact that the leading dating apps have come together to support members being vaccinated will go a long way to people feeling confident meeting in person and dating again.”

The partnership comes as people aged 30 and over are now eligible to get their Covid-19 vaccine.

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