Google Reports A 203% Increase In Searches For Spain Compared To May 2020

Spain will accept the Indian-made vaccine. Image: Shutterstock

Google Reports A 203% Increase In Searches For Spain Compared To May 2020.

Spain opened to tourism, both nationally and internationally, on June 7 and that announcement has already had a massive impact on the main searches for accommodation and flights.

Google search trends show that, as vaccinations against the coronavirus rise, so does the interest of people in travelling to Spanish.

The data that Google collected from its ‘Destination Insights with Google’ tool revealed a 203% growth in international searches to travel to Spain, compared to the same period in last May 2020.

The tool, which as the company announced, will soon be available in Spanish, and details the main sources of demand for a particular destination, as well as which exact areas within the countries travellers are most interested in visiting.

The analysis of the data extracted from Destination Insights with Google on searches abroad for flights to Spain in the past month of May yields four keys:

  • The searches show trips to Spain are clearly growing trend in May.
  • Since mid-May, search interest has grown more than 50% for flights across Europe, with Spain, Italy and France topping the list of desirable destinations.
  • European source markets are consolidated, leading countries such as Germany and France in travel searches to Spain while the United Kingdom moves to third place.
  • The five most searched cities globally for Spain are Palma de Mallorca, Barcelona, ​​Madrid, Malaga and Ibiza.

And, using the same tool to see searches for international flights from Spain, it can be seen that Spaniards are becoming interested in visiting countries such as Italy, France, Germany, Portugal and the United States.

Tools for travellers and agencies

As Google states, Destination Insights is a resource that can help, among other sectors, institutions and tourism organisations to make decisions about where and how to communicate with potential future travellers.

It is combined with Hotel Insights, which is another tool that allows hoteliers to understand tourist demand and make decisions based on concrete data and, incidentally, contribute greatly to the recovery of the tourism sector in Spain and all over the world.

According to a report by the Connected Commerce Council, digital tools have functioned as a “safety net” for small and medium-sized European travel companies during the pandemic, with 86% of them increasing their use of digital tools in that period and more than half saying they plan to use them even more after the health crisis.

 

FacebookTwitterRedditWhatsAppTelegramLinkedInEmailCopy Link
Go Back
Written by

Ron Howells

Ron actually started his working career as an Ophthalmic Technician- things changed when, during a band rehearsal, his amplifier blew up and he couldn’t get it fixed so he took a course at Birmingham University and ended up doing a degree course. He built up a chain of electronics stores and sold them as a franchise over 35 years ago. After five years touring the world Ron decided to move to Spain with his wife and son, a place they had visited over the years, and only bought the villa they live in because it has a guitar-shaped swimming pool!. Playing the guitar since the age of 7, he can often be seen, (and heard!) at beach bars and clubs along the length of the coast. He has always been interested in the news and constantly thrives to present his articles in an interesting and engaging way.

Comments


    Leave a comment

    Your email address will not be published.