By Deirdre Tynan • 17 August 2021 • 12:34
TUI has successfully resumed business activities and bookings in all European markets despite third quarter losses of €670 million, the company said.
A total of around 1.5 million bookings have been received since the half-year figures in May, and the Group is currently recording 4.2 million bookings for summer 2021. The trend towards online bookings increased significantly during the pandemic. In the third quarter, more than half of the TUI customers booked their holidays online (52 per cent).
In addition, interaction with guests is increasingly taking place digitally, with almost 70 per cent of all TUI package tour guests using the TUI App (+21 percentage points).
Besides the Balearic Islands with Majorca, the Greek islands, in particular Crete and Rhodes, are among the most popular destinations for TUI guests.
TUI CEO Fritz Joussen, “Our business model and the strong TUI brand remain a successful model and are the guarantee for the successful restart. Customer demand and booking momentum remain high as soon as state travel restrictions are withdrawn.
Where the state gives back normal entrepreneurial freedom, we are very successful – where states intervene and restrict entrepreneurial freedom, these interventions impact bookings. With one and a half million additional bookings since May and a total of more than four million bookings for the summer business, the figures are encouraging.
“Especially in Germany and in the continental European markets, the current booking figures show a high pent-up demand. In England, travel could only be resumed in mid-July. Demand and bookings there will therefore be reflected in the 4th quarter. Business is coming back and TUI’s transformation is clearly having an impact,” he added.
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Deirdre Tynan is an award-winning journalist who enjoys bringing the best in news reporting to Spain’s largest English-language newspaper, Euro Weekly News. She has previously worked at The Mirror, Ireland on Sunday and for news agencies, media outlets and international organisations in America, Europe and Asia. A huge fan of British politics and newspapers, Deirdre is equally fascinated by the political scene in Madrid and Sevilla. She moved to Spain in 2018 and is based in Jaen.
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