British Airways launches sustainability programme

British Airways has launched BA Better World, its new sustainability programme.  

The airline said this marked a further commitment to put sustainability at the heart of its business, from reducing emissions and waste and positively contributing to the communities it serves, to creating a great place for people to work in order to build a resilient, responsible business.

At an event at British Airways’ Heathrow engineering base this morning the airline unveiled a new look for one of its most fuel-efficient short-haul aircraft, an A320neo, which it has painted in its new BA Better World sustainability colours as part of a partnership with aircraft manufacturer Airbus.

Speaking at the event, British Airways CEO and Chairman Sean Doyle said, “With BA Better World we’re on our most important journey yet – to a better, more sustainable future and one which will ensure the long-term success of our business. We’re clear that we have a responsibility to reduce our impact on the planet and have a detailed plan to achieve net zero carbon emissions by 2050, including investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.

“It is only through working in partnership with Government and industry that we’ll be able to reach our targets and I’m delighted that, thanks to our new collaboration with bp, we’re able to source enough sustainable aviation fuel with respect to all our flights between London, Glasgow and Edinburgh during COP26, substantially reducing the emissions associated with taking our customers to and from COP26by up to 80 per cent compared to traditional jet fuel. This commitment for COP26 is in addition to the mandatory carbon trading we already operate in the UK and our own further voluntary carbon offsetting of our UK domestic flights,” he added on September 7.

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