By Alex Glenn •
Published: 18 Oct 2021 • 15:26
A town on the Costa del Sol has been nominated for the European Best Destination awards.
Marbella has made it into the nomination list for the ‘European Best Destination’ in 2022. The prestigious award comes with a multi-million-pound advertising prize.
If Marbella wins it will feature in a global media campaign free of charge. The media campaign features Forbes magazine, Yahoo, and women’s magazine Marie-Claire.
The winning destination will benefit from an advertising campaign estimated to have a value of 10 million euros. The list of destinations battling it out for the award will be long.
Just being nominated for the award is a great achievement. Marbella’s mayoress Ángeles Muñoz has explained that the nomination itself will boost tourism in Marbella. According to the mayoress, nominees for the ‘European Best Destination’ can expect to see tourism grow by 13% to 40%.
Muñoz commented: “We’re talking about a web portal based in Brussels, created in 2009 to promote European culture and travel in association with over 300 delegations across the continent and with the EDEN network set up by the European Commission.”
The full list of nominees has not been released yet. Voting will be open from January 20 until February 10.
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Originally from the UK, Alex is based in Almeria and is a web reporter for The Euro Weekly News covering international and Spanish national news.
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