Former Nestlé and Unilever executives to release new 3D printed meat products

Former Nestlé and Unilever executives have joined Israel-based 3D printed meat developer, Redefine Meat, to launch 3D printed meat products.

Former Nestlé and Unilever executives have joined Israel-based 3D printed animal-free meat developer Redefine Meat to launch five “New Meat” 3D printed products in November 2021.

The start-up company has appointed former Nestlé Europe Managing Director Edwin Bark as Senior Vice President, and Adrian Sagman, who has previously worked at Unilever Europe, as Director of Global Sales and Business Development.

The executives will make sure that the company’s products will be fit to be rolled out in Europe later this year with the aim of revolutionising alternative meat products.

The company’s meat products have already been released in Israel and have proven to be suitable for all cooking styles and cuisines.

Their 3D printing technologies can recreate high-quality meat products using plant-based ingredients that have the same texture, flavour and versatility as animal meat.

After thorough testing with leading chefs and consumers, the Redefine’s premium sausage, hamburger, lamb kebab, ground beef and meaty puff pastry are already available in 23 of Israel’s select establishments, including hotels, restaurants, and food trucks.

Following the European commercial launch this year, Redefine will release its first product in the US and Asia in 2022.

A recent study estimated that cultured meat will make up 35 per cent of available meat products by 2040, and quickly increase in the more foreseeable future.

Dr Bogueva, lead researcher and researcher at the University of Sydney, said in a statement: “In-vitro meat and other alternatives are important as they can help to reduce greenhouse emissions and lead to better animal welfare conditions.”

“However, to replace livestock-based proteins, it will have to emotionally and intellectually appeal to the Gen Z consumers.”

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