Burger van ads that joked about Madeleine McCann on Mother’s Day are banned

Credit: Findmadeleine.com

Burger van ads that joked about Madeleine McCann on Mother’s Day are banned on social media after causing “widespread offence”.

A West Yorkshire-based company has come under fire after it created an advert with pictures of Madeleine McCann. The advert was called “distressing” and was said to have offended many people. As reported by The Sun on April 20, The Otley Burger Company chose Mother’s Day for its adverts featuring the missing British child.

The adverts were quickly flagged up to the Advertising Standards Agency (ASA) which banned the adverts saying that they caused “unjustified distress.”

Taking to social media on March 27, the company posted its advert saying “Burgers for dinner?” Along with the text, the advert featured an image of missing child Maddie McCann and her mum Kate.

The advert continued: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen?”

A background image showed a man running away carrying Maddie.

The advert finished by saying “Happy Mother’s Day to all the mums out there.”

The ASA stepped in and said that the advert should be removed from social media platforms. They also called for the account to be suspended and an investigation opened.

The Burger company has said that they will not use the images again and that all of its adverts have been taken down.

The social media content was reviewed by Meta and removed from Instagram as it violated the company’s policies. The account was also restricted and other content was removed.

According to ASA, the Twitter version of the advert has also been removed.

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Written by

Alex Glenn

Originally from the UK, Alex is based in Almeria and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at [email protected]


    • John

      20 April 2022 • 11:57

      Can any firm be more stupid than this one. What a cruel, idiotic thing to do. Presumably created by someone who goes home every night and trolls people on the internet for fun. I hope the person responsible gets sacked for being so heartless.

    • Wyn H

      20 April 2022 • 19:51

      Utterly disgusting.


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