By Linda Hall •
Updated: 16 Dec 2022 • 17:49
CHRISTMAS SHOPPING: Vera’s announces its second vouchers’ campaign
Photo credit: Vera town hall
“This is one of Andalucia’s most successful commercial revitalisation initiatives,” declared Vera’s mayor Jose Carmelo Jorge Blanco.
Vera launched its first shopping voucher campaign last Christmas, allocating €100,000 to the innovative scheme. Owing to its success, the town hall launched another €100,000 edition between April 29 and May 20 to boost local businesses before the start of the summer season.
This Christmas, the town hall has allocated €200,000 for issuing the €20 vouchers which are expected to generate sales of €800,000 the mayor said.
Each €20 voucher costs €15 to acquire, as Vera’s town hall will reimburse participating business with the €5 difference when purchases are made. Consumers first need to register on the www.alcomercio.es website, after which they will be entitled to download a weekly maximum of 10 vouchers.
“The initiative’s success last Christmas showed us that Vera residents did their Christmas shopping here rather than in shopping centres or online because they received better discounts with the vouchers,” said Vera’s Commerce councillor Ana Lourdes Ramirez.
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Originally from the UK, Linda is based in Valenca and is a reporter for The Euro Weekly News covering local news. Got a news story you want to share?
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