Climate change puts the boot in for Dr Martens boot sales

Sales dropped off owing to warm winter weather Photo credit: Dr Martens

ICONIC British bootmaker Dr Martens announced that unseasonably warm weather had affected sales, prompting the company’s second profit warning in two months.

Problems with US warehousing including a bottleneck at the new Los Angeles distribution centre had also hit profits, together with higher costs and complications arising from strikes at Felixstowe port and Netherlands staff shortages.

The company  admitted that “a more uncertain economic environment” was likely to hit the coming year’s sales as well.

It now foresees full-year profits not exceeding £260 million (€297.8 million), amounting to £26 million (€29.8 million) below its original predictions.

Nevertheless, Dr Martens’ chief executive Kenny Wilson said that demand for the coveted boots remained resilient “despite challenging conditions during our peak trading period.”

 

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Written by

Linda Hall

Originally from the UK, Linda is based in Valenca and is a reporter for The Euro Weekly News covering local news. Got a news story you want to share? Then get in touch at [email protected]

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