Nissan’s CEO makes a veiled message to the UK car industry

Nissan's CEO makes a veiled message to the UK car industry

Ashwani Gupta: Nissan CEO said company committed to producing Leaf model Photo credit: Nissan Global

The “economics must work” if Nissan decides to make its new Juke and Qashqai electric vehicles in the UK.

Speaking to the BBC recently, Nissan’s CEO Ashwani Gupta said that Britain faced a challenge if it was to remain competitive in comparison with other car-making countries.

Manufacturing costs were higher than other countries’ owing to higher energy bills and overall inflation, he pointed out, warning that lower costs were key to keeping the UK competitive.

Also prominent in making the UK attractive to car makers wasz continuing government support in the transition to electric vehicles, coupled to dependable supply chains, Gupta  added.

Nissan is committed to producing the Leaf electric car’s successor at its Sunderland factory which employs 6,000 people.  At the same time the CEO said the company “needed to have the economics to justify it” when allocating production of new Juke and Qashqai models between its 44 plants worldwide.

Determining where to build the Juke and Qashqai will not be immediate, as the new models of these Sunderland-made best-selling cars are not due until 2027-28 and decisions are usually made two or three years earlier.

Nissan recently secured approximately £100 (€112.5 million) in public money towards the £1 billion (€1.125 billion) it will investment in expanding a Chinese-owned battery plant adjoining the Sunderland plant.

Meanwhile, as the global car manufacturing is reshaped, the US is offering tens of billions of dollars in subsidies to the car industry and EU is also expected to respond with its own enticements.

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Written by

Linda Hall

Originally from the UK, Linda is based in Valenca province and is a reporter for The Euro Weekly News covering local news. Got a news story you want to share? Then get in touch at