By Anna Ellis • 08 February 2023 • 14:43
University of Malaga immersed in the study and analysis of tourism in Mijas. Image: DeltaOFF / Shutterstock.com.
The university has drawn up a guide for the promotion of the destination of the coastal town, managing its offer and defining ways of financing and projecting products and promotions that, in the case of Mijas, added to the three main sectors (sun and beach, Mediterranean white village and golf).
There are also four other potential segments (gastronomy, crafts, nature and sport) that the department has been exploiting over the years.
The tourism plan that began in 2018 is now coming to an end and has produced important results over the years, but, as Mijas Mayor, Jose Carlos Martin, pointed out, “it needs to be updated to put into context its lines of action for the coming years.”
“The world situation has changed after the arrival of the Covid pandemic and the priorities are now different or, at least, are more nuanced.”
Even so, the municipality was able to adapt to these complicated circumstances and was a pioneer at a national level in terms of health because, in the words of the mayor, “it quickly and effectively implemented all possible health measures to combat the coronavirus and make Mijas a totally safe destination”.
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Originally from the UK, Anna is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at [email protected]
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