Bloggers Unite: Boosting Axarquía’s Year Round Appeal

Bloggers to promote Axarquia

: Exploring Axarquía: Unveiling Untold Charms Image: Shutterstock/ DavideAngelini

AXARQUIA  is gearing up to shine across social media and digital platforms with a specialised event – a ‘blogger fam trip’ (familiarisation trip). Spearheaded by Jorge Martín, President of the Mancomunidad de Municipios de la Costa del Sol Axarquía, along with Jesús Pérez Atencia, Vice President of Tourism, and Álvaro Hurtado, President of the Association for the Touristic Promotion of Axarquía (APTA), this fam trip is set to take place from December 13 to 15.

Influencing Tourism

Highlighting diverse facets of the region, Martín emphasised, ‘This tourism initiative targets a different promotional approach, catering to a population segment seeking travel options primarily through social media.’  This promotional venture, hosted by the Association of Andalucian Bloggers, involves seven specialised bloggers covering rural, family, gastronomic, and cultural tourism.

Beyond Seasonal Tourism

Hurtado echoed the necessity of showcasing the region year-round through social media and travel blogs. Describing Axarquía as an ideal destination blending rural, sun-soaked beaches, gastronomy, and nature. The bloggers, known online as ‘Un Mundo Alrededor’ and ‘Pasas de la Axarquía,’ will experience the region’s richness and share their real-time experiences. The itinerary includes activities like the ‘Comares zip line,’ known for being Spain’s longest at 436 meters.


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Written by

Catherine McGeer

I am an Irish writer who has been living in Spain for the past twenty years. My writing centers around the Costa Cálida. As a mother I also write about family life on the coast of Spain and every now and then I try to break down the world of Spanish politics!

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