Cheers to Almería: Gran Vía beer lands with a splash

Cheers to Almería: Gran Vía beer lands with a splash.

Cheers to Almería: Gran Vía beer lands with a splash. Image: View Apart / Shutterstock.

Beer lovers and those who enjoy quality time with friends on a terrace are in for a treat.

Hospitality establishments in Almería will soon offer a new brand of this refreshing drink.

Second Largest in Europe

Although Germany remains the leader in beer consumption, Spain has solidified its position as the second-largest beer-drinking country in the EU.

The sun and social culture are integral to the Iberian lifestyle, making Almería, an ideal place to enjoy beer.

Recognising the potential of this region, a Seville-based beer company has decided to introduce its lines of Lager, toasted, non-alcoholic, sugar-free, and Baltic Porter beers to Almería.

The new beer brand, Gran Vía, will soon be available in bars across the city.

Social Media

Social media channels have started advertising with a video showing a bottle landing at the gates of the Alcazaba, after flying over Almería.

Gran Vía promises to be “100 per cent malt, 100 per cent beer, 0 per cent posturing.”

While the consumer response is yet to be seen, Gran Vía has strong credentials, having recently won a gold medal in the ‘Barcelona Beer Challenge’ in the ‘International Pale Ale’ category, particularly for its lager.

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Written by

Anna Ellis

Originally from Derbyshire, Anna has lived in the middle of nowhere on the Costa Blanca for 19 years. She is passionate about her animal family including four dogs and four horses, musicals and cooking.

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