The role of casinos in promoting local tourism and culture

View of the inside of a casino looking at the slot machine

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The impact of casino tourism on the community is often understated. Renowned casinos in Atlantic City and Monte Carlo provide many ways to have fun and enjoy recreation. Beyond spinning the reels, the influx of crowds plays a crucial role in local touristic culture. In 2019, the Venetian Macao recorded around 39 million visitors. In contrast, the Seven Wonders of the World had around 31 million visitors. Now, imagine what 39 million visitors mean for local tourism and economic development. To put things in perspective, online casino experts at AussieCasinoReviewer helped us to research the topic of the top four ways gaming resorts promote tourism and gambling. Explore the insights to understand the dynamic world of casino tourism!

Economic Impact

The Venetian Macao recorded 8 billion worth of transactions in 2019 and $10.38 billion in 2023. Sands paid $344 million in tax in 2023 (35% of gross gaming revenue and applicable withholding tax.) Likewise, 4% to utilities designed by the Macau government. The purpose of the donation is to promote casino tourism in Macau. A 7% goods and service tax is imposed on gross gaming revenue, and a 15% tax after removing the goods and service tax.

When over 39 million people visit a casino, you can imagine how much they will spend on local attractions. They include entertainment, shopping, and dining. Now, that figure does not include locals and residents. Casinos attract an influx that boosts local culture. Most importantly, it generates money in the form of local and state taxes. In turn, the government reinvests the money in community services and infrastructure. Beyond the levies, the money employees and visitors spend has a multiplier effect. It boosts economic growth.

Gaming resorts create job opportunities. Bellagio currently has over 9,500 employees. Apart from direct employment in the lobbies, casinos also stimulate indirect employment. For instance, in hospitality, transportation, and retail. Local businesses benefit from patronage by visitors outside the casino premises. Likewise, the establishment stimulates the demand for goods and services from local suppliers. To accommodate the influx, gambling centers improve roads, public amenities, and utilities. They also invest in hotels, recreational facilities, and entertainment centers. With this, tourists have enough amenities to stay longer and spend more.

Tourism Enhancement

To many people, traveling means visiting a place and spending money on local business. As a result, one may argue that The Great Wall of China does more for the country’s tourism than a casino. However, the facts say otherwise. In 2019, the Great Wall recorded nearly 10 million visitors. In comparison, the Venetian Macau had about 30 million more visitors.

Gambling establishments are powerful catalysts within the travel industry. They diversify a local economy’s tourism offering. Also, they transform the region into an attractive destination for different people. Whether you fancy gambling on slot games or not, there is something for everyone. Examples include live performances, special-themed events, convention spaces, and luxurious accommodations.

Enthusiasts visit casinos to indulge in different gaming activities. From slot machines to table games, arcades, and virtual casino games, there is something to try. Casino de Monte-Carlo has over 600 slots and a dedicated gaming room, so it is not clumsy. Besides gaming, the establishments host world-class entertainment like comedy, concerts, and theatrical performances. MGM Grand Las Vegas is famous for hosting boxing matches. Celebrities in attendance shine the spotlight on the city. For instance, Tyson Fury vs. Deontay Wilder, Floyd and Mayweather vs. Canelo Alverez. Special events and themed nights further attract tourists.

Another way gaming resorts enhance travel is through luxurious accommodations and fine dining. The gambling areas are part of a larger resort where individuals visit to eat, shop, and have a spa session. Hence, even people who don’t associate with gambling have a reason to visit. One such is Gordon Ramsay’s Pub & Grill restaurant at Caesars Palace Las Vegas. Conference spaces equipped with modern amenities attract business travelers, boosting business tourism.

Cultural Promotion

Gaming establishments promote culture in many ways. One such is by incorporating cultural elements into their activities, entertainment, and architecture. Marina Bay Sands in Singapore features an art-science museum. The museum displays local and international exhibits. Not only this, but the SkyPark offers a panoramic view of the city. Mohegan Sun integrates Mohegan tribal artifacts, stories, and symbols into its design. For instance, the Turtle Fountain and Tree of Life. With this, visitors learn more about the local culture.

Wynn Macau and Grand Lisboa feature Chinese and Portuguese heritage in their architecture. The designs tell of the city’s colonial past and Chinese traditions. Likewise, the casino industry supports local festivals, including popular ones like the Feast of the Drunken Dragon and the Macau Grand Prix. Hosting cultural events like the Macau Fireworks Display context offers tourists a taste of the local cultural heritage. Visitors buy traditional crafts and eat local food. The establishments collaborate with cultural institutions. They offer a comprehensive experience that highlights the country’s rich culture.

Sun City Resort is another example of how gambling establishments promote culture. The architecture includes cultural villages. Visitors catch a glimpse of the crafts, traditions, and lifestyles of different tribes. Examples include Zulu, Ndebele, and Xhosa. They also have an opportunity to see traditional music and dance performances. Beyond gambling, the casino’s offering is far-reaching into various aspects of culture.

Social and Community Engagement

Corporate social responsibility is the duty of every business. Think of it as giving back to the community. Hence, casinos participate in various donations and projects to build a sustainable community. MGM Resorts International’s sustainability program is an excellent example. The Green Advantage program preaches water-saving projects, waste reduction, and energy conservation. The resort donates millions to support education, healthcare, and charitable organisations. The budget is usually established before the fiscal year starts to guarantee compliance.

The Star Entertainment Group, Australia, gives grants to local non-profit businesses. Foxwoods Resorts Casino supports educational programs like internships and training. The aim is to help youths gain skills in the hospitality and gaming industries. Besides, the casino provides scholarships and funds local schools for Native American Students. Sands China offers scholarships to local students in those in higher education. Mohegan Sun buys goods and services from local suppliers to support small businesses. Caesars sponsors music festivals, theater performances, and art exhibitions. Wynn Resorts offers fitness classes, mental health support, and health screenings. The initiative is open to employees and community members. Sun International undertakes HIG/AIDs awareness. They also have mobile clinics for people in rural areas. The list is endless.

These gaming resorts invest in employment and infrastructure to support local economies. They sponsor local events and offer wellness programs for everyone. Likewise, partnerships with various organizations guarantee the best outcomes for underserved communities.

Future Trends in casino tourism

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Beyond promoting local culture, a casino’s primary aim is to make a profit. The global landscape is evolving. Hence, we expect gambling establishments to change their approach. Visitors can also leverage the technology for virtual tours of local cultural sights. With this in place, operators will attract tech-savvy tourists. Casino entertainment options will also include family-friendly options. For instance, water and theme parks and educational centers. Therefore, they will appeal to a wider audience.

Smart casinos using AI and IoT will soon become a reality. Establishments will leverage it to improve their operational efficiency. Apart from this, they will offer recommendations for visitors. Meanwhile, we will likely see more emphasis on sustainable practices in the future. Casinos will adopt waste reduction programs, energy-efficient buildings, and eco-tourism packages. The aim is to promote environmental awareness. Meanwhile, data analytics will improve support for promoting responsible gambling.

Gambling destinations will continue to showcase local cultural offerings and experiences. Crafts, local cuisines, and performances will reflect the region’s culture. They may also collaborate with institutions to showcase art, music, and traditions. We expect a continued emphasis on supporting local businesses. Likewise, increased community projects and volunteer programs.

Final Words

Casinos are an integral part of their host communities. Its effect cuts across different areas. Sadly, the impacts are often overlooked due to the glamor associated with casinos. But as we’ve explained above, the business is beyond drinks, reels, and cheers. More than the glittering light, the gaming industry affects local economies in various ways. First, it drives revenue streams for the government and business. The establishment employs thousands of people who pour back money into the economy. Likewise, the symbiotic relationship between many businesses leads to success for everyone.

Casinos create a diversified economic ecosystem. To attract a crowd and make them feel welcome, the establishments undertake infrastructural developments. From building roads to improving infrastructures, the communities benefit. As a result, locals enjoy amenities that may not exist without them. Casinos allow cultural performances, arts, and cuisines to showcase their community’s heritage. Right from the door, you can see highlights of local elements. Lastly, operators give back to the community through corporate social responsibility initiatives. They support community projects, educational programs, and local charities.

In all, the fostered sense of community makes them an integral part of the culture. The proliferation of online casino sites will bring gaming closer to home for gamblers. That, plus the physical gambling destination, provides flexibility and convenience from anywhere.


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