Selva herb fair returns: Mallorca’s most magical tradition blooms again

The scent of rosemary, myrtle and wild mountain herbs is once again filling the streets of Selva as one of Mallorca’s most distinctive cultural events returns for its 27th edition. The main fair day happens on Saturday June 13, seeing the Fira de ses Herbes transform the picturesque village at the foot of the Serra de Tramuntana into a living showcase of the island’s botanical traditions.

What began as a celebration of the medicinal and culinary uses of local plants has evolved into one of Mallorca’s most beloved annual fairs, attracting visitors eager to experience authentic island culture beyond the beaches and resorts.

A tradition rooted in Mallorca’s past

For generations, Mallorcans have relied on herbs gathered from the mountains and countryside for everything from natural remedies and cosmetics to perfumes, liqueurs and cooking. The fair honours this centuries-old knowledge through workshops, demonstrations, exhibitions and cultural performances.

Visitors can browse stalls packed with aromatic plants, essential oils, natural beauty products, herbal liqueurs and artisan goods, while learning about the traditions that have been passed down through local families for centuries.

Throughout the week, Selva hosts concerts, dance performances, book presentations, community workshops and food events, creating a lively atmosphere across the village.

The ritual everyone waits for

The highlight of the festival arrives on the main fair day, June 13, when locals gather before sunrise to collect murta (myrtle) from the surrounding countryside. The aromatic plant is then carried back into the village in a colourful procession accompanied by music and traditional characters.

As evening approaches, crowds gather in Plaça Major to witness the fair’s most iconic ritual: the distillation of murta water using a traditional copper still. The process has become synonymous with the event and remains one of the most atmospheric traditions on Mallorca’s cultural calendar.

The celebrations continue with folklore performances, giant figures, fire shows, drumming groups and the popular Ball de l’Estol de ses Herbes before the festival closes at midnight.

More than a market

While the herbal market remains a major attraction, the Fira de ses Herbes is ultimately a tribute to Mallorca’s rural heritage and its deep connection with the natural landscape. From the fragrances drifting through the narrow streets to the community spirit that brings together residents and visitors alike, the festival offers a rare glimpse into traditions that continue to thrive in modern Mallorca.

For anyone looking to experience a different side of the island, Selva’s herb fair remains one of the most authentic and enchanting events of the year.