By Euro Weekly News Media • Published: 10 Jun 2011 • 8:41
MARBELLA is going to launch a dynamic marketing campaign via social networking sites such as Facebook, to attract young tourists with money to spend. This was one of the ideas put forward at the Marbella Luxury Weekend, during which a panel of 10 experts in tourism, including local tourism councilor, Jose Luis Hernandez.
They also underlined the importance of maintaining the city clean and safe, and promoting it via new methods such as the internet, used by the new profile of visitors to Marbella, normally in their earlier thirties, as well as adapting to each type of clients, whether they are Arabs, British or Eastern European.
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