Social media brings in the tourists

MOJACAR: Playa Manaca

MOJACAR is currently promoting its tourist image in London, Manchester, Cardiff and Glasgow.
The town hall chose Facebook to deliver its message on the social networking site which links to the promotional video “Mojacar making memories.”
The campaign targeting cities and regions with direct flights to Almeria was launched in May and continues throughout June. It was seen by 19,493 people in the first 10 days and the video, dubbed by native English-speaking professional actors, was viewed 10,159 times.
“Using the video as a marketing tool aims to strengthen our brand image and promote Mojacar in a very important target market,” said Tourism councillor Manuel Aguero.
The video has also generated more visits to the website and Mojacar’s Facebook page, which has 27,000 friends and reaches a weekly average of 98,000 people.
Mojacar recently targeted Northern Ireland and Eire in a similar campaign and, closer to home, organised a roadshow visiting 12 major Spanish cities.
The town was also present at the Expovacaciones tourism fair in Bilbao last month. According to Tourist office figures, Mojacar is already an established destination for residents from the Basque region who represent 10 per cent of Spanish visitors.

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