Costa Blanca conference tourism and company incentive trip promotion

STRATEGY: The Costa Blanca has been strengthening its meetings, incentives, conferencing and exhibitions product. CREDIT: Diputacion de Alicante

A DELEGATION FROM the Costa Blanca has been in Barcelona this week to promote the region as an ideal conference and company trip destination.
Members of the tourist board, the Diputacion de Alicante and the provincial hospitality and business sector attended the IBTM World trade fair, a major international event for the global meetings, incentives, conferences and events industry, to build contacts with agencies specialising in the field
The provincial government said the Costa Blanca has this year been strengthening its meetings, incentives, conferencing and exhibitions product through different promotional strategies.
This has included attending the M&I Forum in Benidorm, which attracted nearly 500 congress agencies from around the world. The tourist board was also at the IMEX trade fair in Frankfurt and the MCE South Europe workshop in Valencia.
Alicante airport’s more than 120 connections to European cities is a major plus point for business travellers, the provincial government points out. Also in the Costa Blanca’s favour is the numerous business tourism support companies in the region, including activity organisers, transport firms, audiovisual services and reception agencies.

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Written by

Cathy Elelman

Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.

Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.

Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.

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