Global spotlight on Axarquia

Last weekend, Almachar and El Borge swapped their quiet village vibe for an international spotlight.

Over a dozen journalists from across the globe landed in Axarquia on a press trip organised by APTA (the Association for the Promotion of Tourism in La Axarquía). The goal was to show off the region’s most authentic treasure: its moscatel grape culture.

The trip kicked off in Almachar, where mayor Antonio Yuste welcomed the group with a deep dive into the Corazon Moscatel project, a cultural alliance between the villages of Almachar, El Borge and Moclinejo. Alongside him, other local leaders and tourism voices underlined just how important these initiatives are for putting Axarquia on the international map.

The journalists didn’t just sit through speeches. They toured the Museo de la Pasa, enjoyed a nice wine tasting, and even crossed paths with a “real” bandolero at the Bandolero Interpretation Centre. Lunch at the Posada del Bandolero sealed the deal with traditional dishes.

And the international press walked away impressed, while our region walked away with new ambassadors and fans ready to tell the world about its unique stories.

Read here more news from Axarquia.