Cartagena tourism hits new highs in 2024

Tourism in Cartagena reached unprecedented levels in 2024, bringing growth and vitality to the city’s businesses and cultural institutions. From hotels to thriving museums, the city has enjoyed a remarkable year that local leaders hope to build upon in the future.

National and international visitors head to Cartagena

While national visitors remain the backbone of Cartagena’s tourism industry, the city has seen a rise in international travelers. Tourists from Madrid, Valencia, and Andalucía continue to drive the numbers, but growing interest from the UK, the US, and the Netherlands highlights Cartagena’s expanding global appeal.

Impressive hotel occupancy rates

Between January 1 and December 15, hotels in Cartagena achieved an average occupancy rate of 73 per cent, up 2 per cent from 2023. Even with a slight decline in bookings during November and December due to the DANA weather emergency in Valencia, the city’s hospitality sector remains optimistic. Businesses are looking forward to 2025, predicting even higher visitor numbers.

A record-breaking year for cruise tourism

Cartagena’s cruise port had a banner year, welcoming more visitors than ever before. Cruise tourism has become a key pillar of the city’s economy, boosting local businesses such as bars, restaurants, and souvenir shops.

Museums draw record crowds

Cartagena’s cultural scene also flourished in 2024. The city’s museum network, Puerto de Culturas, recorded a 7.6 per cent increase in visitors, adding 40,286 more people compared to the previous year. This increase has significantly reduced the network’s deficit by 50 per cent, highlighting the important role of cultural tourism in the city’s success.

Growth in conferences and events

Cartagena has also solidified its reputation as a top destination for business events. The city hosted 251 conferences and welcomed over 36,500 participants in 2024, a substantial increase from 2023. The thriving convention sector has further strengthened Cartagena’s economy.

Investing in the future

Mayor Noelia Arroyo and other local leaders are committed to enhancing Cartagena’s tourism infrastructure. Plans include improving transportation links, encouraging hotels to remain open year-round, and launching new attractions like the Casa Museo de Peral. Ongoing archaeological projects aim to preserve and showcase the city’s rich history, ensuring its appeal to future visitors.

Optimism for the years ahead

With a record-breaking year behind it, Cartagena is well-positioned to continue its upward trajectory. The city’s mix of cultural heritage, events, and growing international recognition ensures its status as a must-visit destination for years to come.

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