Marbella – world capital of padel

Mayor Angeles Muñoz lauded the Reserve Cup tournament as an “invaluable tourism promotion” that confirms Marbella’s status as a global padel capital. 

Held for the first time in Europe at the Puente Romano facilities from Thursday 18 to Saturday 20, the event brought together the world’s top 16 padel players, garnering significant media and social media attention.

Muñoz said that Marbella was chosen as the sole European host due to its exceptional conditions, established international reputation, and deep connection to the sport. “The tournament has naturally transitioned from Miami to our city, exhibiting Marbella’s unique appeal,” she said. Broadcast on platforms like Red Bull and global specialised media, the event achieved unprecedented exposure through its massive popularity. The players, with millions of social media followers, further increased Marbella’s attraction by sharing their experiences online and creating a promotional impact “impossible to quantify”.

The mayor highlighted the city’s logistical skill, saying that the tournament was organised in record time following the recent Davis Cup. “We wrapped up the Davis Cup on Sunday night, and by Thursday, this international tournament was well underway,” Muñoz said, crediting Marbella’s and the Puente Romano’s experience in hosting major sporting events.

The Reserve Cup’s success marks another breakthrough in Marbella’s rise as a premier destination for sports and luxury tourism.